Moonstar was born out of our own business need.

For years we searched far and wide to find excellent technology that would accelerate our company performance across our 1,500 staff distributed in 24 locations. We looked at communication, performance and learning platforms and found them lacking or too expensive. We wanted to deliver just in time training, meaningful communication and overall engaging experiences for our distributed staff. We fell short of finding what we were looking for, therefore we decided to create it ourselves. This is how Moonstar came to life.

Alexandra Copos de Prada

Alexandra is the Founder of Moonstar, launching the company after having struggled to find the right trainers and learning platforms to upgrade the skills of her 1,500 employees while running three companies in food retail and hospitality in Europe. Through Moonstar, she delivers impactful learning lowering employee turnover and meaningful micro experiences for her staff in order to increase their engagement, motivation and overall performance, all at a fraction of the cost of traditional methods. Alexandra graduated from Princeton University with a B.A. in Economics and pursued her MBA at The Wharton School, University of Pennsylvania and her Master in Public Administration at Harvard University, Kennedy School of Government. She had previously worked with McKinsey&Company on three continents across seven industries.

Matthew Lee

Matthew is a professor at NYU Stern School of Business, where he teaches strategy and leadership in the MBA program. His research is published in leading academic journals and has been featured by outlets including the Harvard Business Review, New York Times, and World Bank. He received his doctorate at Harvard Business School and previously taught in MBA, doctoral, and executive programs as a member of the faculty at INSEAD in Singapore.



Margaret Ormiston

Margaret is a distinguished scholar on leadership and building effective teams. Her research examines top management teams and small groups to determine how successful organizations thrive. Margaret taught Executive Education professionals for nine years as part of London Business School Program on “Leading Teams for Emerging Leaders” before moving to the George Washington University School of Business. Her research has been presented at international conferences, has received awards from the Academy of Management and has been published in leading academic journals and worldwide media outlets, including Harvard Business Review, Fortune, and the Wall Street Journal, among others. 

Adrian Sita
Chief Technology Officer

Adrian is an expert software developer and manager, having led one of the largest software development and tech talent outsourcing companies in Eastern Europe, Brain Concert. He is an official IBM business partner, for whom he teaches courses on Software and Web Development and Business Process Management. He makes sure Moonstar's LXP is intuitive, user friendly and up-to-date with the latest technology trends and user requirements. He is a strong advocate of continuous learning and wants to challenge the traditional eLearning industry with content delivered in a fun and engaging way.


Stefania Cioroba
Customer Engagement Specialist | Product Manager

Stefania is genuinely passionate about unconventional learning and development initiatives. She has been the co-president of Aspire for Education, the only leadership and entrepreneurship program in Southeast Europe where Ivy League professors teach and inspire. For her, everything revolves around the learner: understanding their needs, creating learning journeys that ignite lasting change and providing excellent customer support. She graduated from BI Norwegian Business School and the University of St. Gallen with a M.Sc. in Strategic Management and was the first Runner-Up in Harvard Microeconomics of Competitiveness Competition in 2016. 

Maria Ionescu
Instructional Designer | Digital Marketing Specialist

Maria discovered her passion for training while driving the learning and development efforts of the leading Psychology Students' Association in Romania. Having a B.Sc. and M.Sc. in Occupational Psychology, she applies learning principles to create engaging and impactful micro-learning content. She is experienced at distilling complex information into practical insights and is animated by the desire to help people become the best possible version of themselves.

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